Lucille Ball once said, "If you want something done well, ask a busy mom to do it."
Meet the moms behind the Mom Complex.
Welcome to The Mom Complex
We're a global consultancy that turns the complexities of motherhood into game-changing products, services and communications.
Our Teamread more
(Just not during bath time, please.) read more
840 number of times we say mom on this site
millennial moms infographic
what we can do for you
Put our award-winning strategic and creative moms to work for you. We'll evaluate your previous or current mom-focused platforms and get you where you want to be, with better bottom-line growth along the way.
A multi-day, immersive experience that exposes your team to provocative insights into motherhood. It’s an experience that will change the way you think about, market to and reward the most powerful audience on the planet.
Passion & Pain App
Ask a mom how her day was and chances are, she’ll say fine. Give her an app to track her passion and pain points in the heat of the moment and you’ll get the truth — the good, the bad and the ugly of motherhood.
It’s not easy for moms to give real, honest answers in a traditional research setting. So we remove the research setting and along with it, the pressure. It’s moms talking to moms — moms who are friends, not strangers — without marketers in the room. And the truth pours out like Pinot Grigio at a book club.
Preparing for the Mommy Tsunami
Millennial moms account for seven out of ten of today’s births. By monitoring and tracking the latest trends, research and brands they love, we can give you a thorough understanding of this powerful new generation of mothers.
Mom Segmentation 2.0
Values are better predictors of future behavior than demographics, providing richer insights into how moms make decisions and live their lives. We can map your existing and potential customers to this study for an actionable view of your greatest mom prospects.
Keeping Working Moms in the Workforce
Through our custom presentations, workshops and immersions, we can help you make the lives of your working moms easier and as a result, increase productivity and boost the morale and culture of your company. We talk to your moms and we listen, too. They'll walk away with a fresh perspective, new tools and a renewed sense of support from your company.
Marketing to Moms
With 3 out of 4 moms saying marketers have no idea what it’s like to be a mother, it’s time to bring the two closer together. Learn what moms and marketers need to know in order to better communicate with each other.
The Mommy Tsunami
Millennial moms account for seven out of ten of today’s births . . . and they don’t mother like their mothers did. It’s important to understand this evolution to Moms 3.0.
The Perfect Mom Paradox
Understand the emotions all mothers have in common, whether they live in Brazil or Boise.
Finding Better Balance
Ninety percent of working moms say they're one person competing in two different worlds. Gain practical tips for finding balance in a world where technology and unlimited access knock us off balance on a regular basis.
A Modern Village for Modern Families
While it’s always taken a village to raise a family, today's families need more help than ever before. And, with just one in four American families fitting the description of a “traditional” family, the village it takes has dramatically changed as well.
Raising the World
Mothers are the source of every nation’s future health and wealth because they’re raising the human capital of the world. It’s time we raise them up.
Sept 23 - 27
Strategic Planning Innovation Summit
MOM 2.0 Summit
Extraordinary Women's Exchange
California Women's Conference
Women Etc. Technology Conference
The Marketing-to-Moms Conference
THE Conference on Marketing
THE Market Research Event
The AAAAs Strategic Planning Conference
The Women's Initiative Network
The Smithsonian Institute
Some of the brands we've helped connect with their inner mom.
in the news
From one mom to another: Take off the mask
Wall Street Journal
"The Art of Almost Homemade"
"The rise of the 'married single mom'"
"Working Moms: Lean in and listen up"
"End the mommy wars, the wars within ourselves"
"The mask of motherhood"
Read the full text of Katherine's Ted Talk here
"Single Mums Lead in Global Green Spending"
"For Super Bowl ads, it's go viral or go home"
"Super Bowl ads play to women"
Katherine Wintsch named one of Ad Age's Top 40 Under 40
Sandy Hook: "From Our Broken Hearts to Yours"
Katherine Wintsch named one of 30 Most Powerful Women in Advertising
Leslie Griles named one of Richmond's Top 40 Under 40
"You only know what you know" - UK blog features ASDA shopping cart adjustments that were result of insights gained during The Mom Complex Immersion Session
"A Whole Different Hog — Harley Davidson hasn't survived this long just by making cool bikes"
"Stand By Your Brand: Cultivating Experience to Foster Brand Advocacy"
"Clean Toilet-Bowl Obsession, And Other Ways Mom Marketing Fails"
"This Year, Give Mom a Dogfight - Forget the flowers -- innovative brands are putting an experiential spin on Mother's Day"
"New High-End Baby Products Have 'Very Little To Do With The Baby'"
Smithsonian Institute American Enterprise
"Marketing Moments: Battling 'perfect mom' syndrome with moms and marketers"
"Katherine Wintsch On Marketing To Moms: 'Get Real'"
Wall Street Journal
"What Busy Moms Sneak In . . . TV Time"
"Master Marketing to Moms"
"Walmart SVP Tony Rogers: Getting Moms Involved is the Hardest Part of Marketing to Them"
"Ad Agency Seeks To Target 'Real' Moms"
The New York Times
"Pitching to Real Moms, the Ones Who Aren't Perfect"
"Selling the real mom”
The Today Show
Katherine Wintsch Appearance on "Today's Moms"
click to view segment of Katherine with Meredith Viera
click to view segment of Katherine with Hoda Kotb and Kathie Lee Gifford
"Bigfoot, Dragons and Supermoms…They Don't Exist"
"Wal-Mart's Mom-In-Chief Targets Millennial Mothers"
Marketing 2 Moms
"Wintsch Wins You Take The Cake Award at M2Moms® - The Marketing to Moms Conference”
For more information about our services and all the ways we can help you better understand and reach moms, please contact:
Director of Outreach & Partnerships